COMPANY INFO
Marigold, formerly known as CM Group and Cheetah Digital, is an independent enterprise-grade B2C SaaS marketing platform founded in 2017. Headquartered in Nashville, Tennessee, it has over 1,600 employees globally and serves more than 3,300 customers with cross-channel marketing solutions including email, SMS, loyalty, and personalization to help brands build meaningful customer relationships and profitable outcomes. The company has raised $410 million in funding and operates in the advertising and marketing industry. Its official website is https://www.cheetahdigital.com/ (tracxn.com, vectorcapital.com, cheetahdigital.com)
This page is built with Exa, a web search API for AI agents. It is updated every 24 hours.
Marigold is an independent, enterprise-grade B2C SaaS marketing platform founded in 2017. With its headquarters in Nashville, Tennessee, Marigold—formerly known as CM Group and Cheetah Digital—employs approximately 1,600 people globally. The company specializes in cross-channel marketing solutions for brands, offering tools such as email, SMS, loyalty, and personalization that help organizations build meaningful customer relationships and drive profitable outcomes. Operating in the advertising and marketing industry, Marigold boasts a significant portfolio of over 3,300 customers worldwide.
Marigold funding has positioned the company as a major player in marketing technology. The company has raised a total of $410 million across several funding rounds, notably securing a single $410 million Series D round from Vector Capital in 2019. Marigold’s funding strategy has been to attract prominent venture capital and institutional investors, supporting both robust product development and global expansion. Its funding rounds reflect strategic milestones, from early-stage innovation and R&D to international scaling and enterprise client growth.
This major Series D funding round was led by Vector Capital. The substantial capital injection was allocated for scaling Marigold’s global operations, accelerating development of its B2C marketing technology, and supporting key acquisitions to expand platform capabilities.
No other disclosed funding rounds were identified after the Series D round.
Vector Capital is a leading global private equity firm specializing in transformational investments in established technology businesses. As the lead—and only—investor in Marigold's $410 million Series D round, Vector Capital has played a pivotal role in fueling Marigold's expansion, supporting its enterprise SaaS innovation, and empowering organizational growth.
Websets is a powerful natural language search and data enrichment tool that helps you discover comprehensive funding information for any company. Whether you're researching Marigold funding rounds or exploring investment data for other companies, Websets provides detailed insights into funding history, investors, and financial milestones.
With Websets, you can access detailed funding profiles, investor information, and financial data through intuitive natural language queries. Sign up now to enhance your funding research capabilities.
This page is built with Exa, a web search API for AI agents. It is updated every 24 hours.
Exa searches the web, extracts relevant source content, and returns structured outputs with citations.
const run = await exa.agent.runs.create({
query: "Research Marigold's funding rounds, key investors, total raised, and latest funding date. Return structured JSON with field-level citations.",
effort: "low",
outputSchema: {
// company, fundingRounds, keyInvestors, totalRaised
/* ... */
}
});
const result = await exa.agent.runs.pollUntilFinished(run.id);{
"status": "completed",
"output": {
"structured": {
"company": "Marigold",
"fundingRounds": [
"..."
],
"keyInvestors": [
"..."
],
"totalRaised": "Marigold Health has raised a total of $17 million over 4 funding rounds. The latest funding round was a Series A held on June 17, 2024, raising $11 million. Key investors include Rock Health, Innospark Ventures, KdT Ventures, Felicis Ventures, and MassChallenge. The rounds include 2 Seed rounds, 1 Early-Stage round, and 1 Grant round. The largest round was the Series A for expanding peer support services.\n\nSeparately, Marigold has raised a total of $410 million in a single Series D funding round on May 14, 2019, with Vector Capital as the lead and only investor."
},
"grounding": [
{
"field": "fundingRounds[0].amount",
"citations": [
{
"url": "..."
}
]
}
]
}
}